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📱 Case Study 02. Mobile App

PfandBank
Reimagining
Bottle Returns

A fintech mobile app that digitises Germany's bottle deposit system, replacing lost paper receipts with seamless digital payouts, smart savings, and effortless charitable giving.

UI/UX Designer
3 Months
Figma · Notion
Mobile App
PfandBank case study thumbnail
3+Rounds of
user testing
Why This Project

The moment that started it all

1

Moved from India to Germany and discovered the Pfand system

2

Saw people on streets collecting bottles. Every cent mattered to them

3

Inside supermarkets, shoppers crumpled, forgot, or lost receipts and walked away

4

People collecting bottles need the money. Shoppers returning bottles need a better experience

5

One product could bridge both. That became PfandBank

👤

People Collecting Bottles

Every refund is income.
They need the money,
not a better app.

Bridge
🛒

Shoppers Returning Bottles

Lose receipts daily.
Want to help, but have
no way to act on it.

Design a better experience for the people returning bottles, and build donation into the core flow so the value they are discarding reaches those who need it most.

Better UX for one group creates impact for the other. Both sides win through the same product. That idea became PfandBank.

Problem Statement

Germany's Pfand system works for the environment. It falls short for its users.

98%PET bottle
return rate
0Digital options
for refunds
1Option only:
cash at counter
01

Lost Receipts

Users lose paper Pfandbon receipts before they can redeem them, literally throwing away money they earned by recycling.

02

Long Queues & Delays

First the machine, then the cashier. This two-step process wastes time and discourages people from recycling.

03

No Flexibility

Cash at the counter is the only option. No digital transfer, no saving, no donating. For the users who would gladly redirect their refund to someone in need, this lack of choice means the intention never becomes action.

Sustainability Framework

Designing with impact in mind

I used the UN SDGs to evaluate every feature. If it did not serve at least one goal, it did not earn a place in the product.

Goal #1

No Poverty

Can we create a frictionless path for users to redirect refunds to those in need? This is the bridge between the two groups from my personal story.

Goal #2

Zero Hunger

Can everyday recycling contribute, even in small ways, to food security?

Goal #12

Responsible Consumption

Can a better user experience actually increase return rates and reduce waste?

Goal #14

Life Below Water

Can reducing even a fraction of unmanaged plastic waste help protect marine ecosystems?

"These goals didn't just inspire the project. They became the lens through which every design decision was evaluated. If a feature didn't serve at least one of these goals, it didn't earn its place in the product."
Research

What I learned from users

📋

Online Surveys

Reached eco-conscious consumers, professionals, families, and budget shoppers across Germany.

  • Users wanted control, not just digitisation
  • Friction points were widespread, not isolated
🗣️

One-on-One Interviews

Deep dives into motivation and behaviour around bottle returns.

  • High willingness to donate small amounts
  • No existing path to act on that intention

Research at a Glance

2 research methods
4 distinct types
25 to 40 years
Users didn't just want digital receipts. They wanted choice in how they used their money.
Key Research Insights

What users actually told us

💰

Flexibility Over Digitisation

Users want choice, not just a digital receipt replacing paper.

Users across all segments consistently ranked flexibility as more important than digitisation. They didn't want a digital receipt for its own sake; they wanted options for what to do with the money.
❤️

High Donation Intent, No Path

Many wanted to donate refunds but had zero infrastructure to act on it.

A significant portion of interviewees expressed willingness to donate small refund amounts to charity, but the current system offered no mechanism to do so. The gap between intention and action was entirely structural.
📍

Machine Location Matters

Finding a working, nearby Pfand machine was a real barrier for users.

Users frequently reported travelling to supermarkets only to find machines broken or full. Real-time availability data would significantly reduce wasted trips and frustration.
💡

How this connects back

Research confirmed what I'd observed on the streets but added a crucial layer: the shoppers themselves wanted to help. They weren't indifferent to the people collecting bottles. They simply had no way to act within the existing system.

Make the return experience so seamless that users naturally engage with all their options, including the option to donate.

User Persona

Meet Lena Müller

Lena Muller profile picture
Lena Müller
31, Freelance Graphic Designer
Cologne, Germany
Eco-Conscious Recycler
Frustration Level
lost receipts & wasted time

Goals

  • Get refunds without cashier queues
  • Donate small amounts to environmental causes
  • Track recycling activity over time

Frustrations

  • Paper receipts always get lost
  • No option to transfer or save digitally
  • Broken machines, no way to find alternatives

“I recycle religiously, but I lose the receipt half the time. The system punishes you for doing the right thing.”

User Journey

Mapping the emotional arc

StageActionGoalEmotionPain PointOpportunity
01Collects bottlesGathers bottles over the weekReturn on next tripNeutralNo deposit visibility No trackingPre-visit estimate → Estimate
02Finds machineTravels to supermarketFind working machineUncertainMachine broken AvailabilityReal-time locator → Locator
03Returns bottlesFeeds bottles, gets paper receiptGet refund quicklyImpatientLong queues Time wasteQR scan receipt → Digital Receipt
04Redeems receiptGoes to cashier for cashNo-hassle moneyAnnoyedReceipt lost Lost moneyAuto e-wallet deposit → Auto Deposit
05Uses refundSpends cash in-store onlyUse refund meaningfullyLimitedNo choice No flexibilitySave, donate, transfer → Multiple Options
Insight 01

Eliminate the Paper Layer

Every pain point traces back to the paper receipt. Remove it and the biggest friction disappears.

Insight 02

Choice Creates Engagement

When users can save, donate, or transfer, they return more bottles and engage more deeply.

Insight 03

Small Amounts, Big Impact

Tiny refunds feel meaningless alone. But accumulated in saving pots with interest, they become meaningful.

Design Challenge

How might we turn bottle returns from a frustrating chore into a seamless, rewarding experience?

Design Decisions

Five features shaped by research

Every feature connects directly to a validated user insight. No feature exists without a reason.

Digital Payouts mockup
Research insight: Users wanted control, not just digitisation. SDG #12: Responsible Consumption. Feature 01

Digital Payouts

Bank transfer, e-wallet, saving pots, and donation, all from a single refund flow.

FlexibilityUser Control
Simplified Donation mockup
Research insight: High donation intent, zero infrastructure. SDG #1: No Poverty. SDG #2: Zero Hunger. Feature 02

Simplified Donation

Browse charities, pick a payment method, and share your donation to inspire others.

FrictionlessSocial Impact
E-Wallet & Saving Pots mockup
Research insight: Small refunds feel insignificant alone. SDG #12: Responsible Consumption. Feature 03

E-Wallet & Saving Pots

Fixed and flexible pots with interest that turn small refunds into real savings over time.

Micro-SavingsEngagement
Machine Locator mockup
Research insight: Finding a working machine was a real barrier. SDG #12: Responsible Consumption. Feature 04

Machine Locator

Find nearby machines with real-time availability, helpful for both users and retailers.

ConvenienceLocation-Based
Automated Scan Flow mockup
Research insight: Fewer decisions = less friction. SDG #12: Responsible Consumption. Feature 05

Automated Scan Flow

QR scan auto-completes with a receipt summary. Fewer decisions, less cognitive load.

Hick's LawAuto-Complete
Key Iterations

How feedback reshaped the design

Home Screen

Charity Section

First Design
PfandBank first home screen design
1st Iteration
PfandBank first iteration home screen
Final Design
PfandBank final home screen design

We started with the home page to give users access to all app features.

1

First Iteration: Replaced the ad-like charity card with a simple detail card that users noticed and trusted.

2

Second Iteration: Improved clarity and added horizontal scrolling so users could browse faster with fewer taps.

Charity Payout

Charity Payment Methods

Previous Flow

Charity payment previous flow screen 1
Charity payment previous flow screen 2

After Iteration

Charity payment after iteration screen 1
Charity payment after iteration screen 2
Charity payment after iteration screen 3
1

Before: Users picked an amount, saw only Apple Pay, and landed on a success screen. No further engagement.

2

After: We showed all available payment methods and added social sharing post-donation, giving users control and encouraging a ripple effect.

Transactions

Confirmation & Trust

Previous Flow

Transactions previous flow screen 1
Transactions previous flow screen 2

Final Iteration

Transactions final iteration screen 1
Transactions final iteration screen 2
Transactions final iteration screen 3
1

Before: Enter amount, money sent instantly. No confirmation, no verification, no trust.

2

After: Added a confirmation screen with full details before finalising, plus a share button so users can send the receipt for verification.

Marketplace

Deals & Promotions

Previous Flow

Marketplace previous flow screen 1
Marketplace previous flow screen 2

Final Iteration

Marketplace final iteration screen 1
Marketplace final iteration screen 2
Marketplace final iteration screen 3
1

Before: Users saw only the machine location. Nothing extra for the user.

2

After: Added in-store deals and promotions alongside machine locations, giving users a reason to visit and retailers a way to drive foot traffic.

Design System

Built for consistency and speed

🎨 Logo

Represents recycling and money digitisation, the two core values of PfandBank. Multiple iterations for brand clarity.

🎨 Color Palette

Blue for trust. Green for sustainability. White for clarity.

⚙️ Typography & Grid

Inter typeface. 12-column grid, 24px gutters, 16px margins for consistent spacing.

Usability Testing

Tested with 10 eco-conscious users, aged 25 to 40

Hightask completion across all flows
4core tasks tested
positive emotional responses
3+rounds of real user feedback
Prototype

Click through the live prototype below or open it in Figma for the full experience.

Reflection

What I learned

🔬

Research Drives Everything

Every feature that resonated came from a validated insight. Assumptions rarely matched what users actually needed.

✂️

Fewer Decisions = Better UX

The most impactful iterations removed steps, not added features. The scan flow proved this beautifully.

🔧

Design Systems Pay Off

Investing time upfront made the hi-fi phase faster and kept visuals consistent without constant rework.

What I'd do differently: Test with a larger, more diverse group. Explore retailer partnerships and gamification to keep engagement going long-term.

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