T. Kamani ← Back to Work
📱 Case Study 02 . Mobile App

PfandBank
Reimagining
Bottle Returns

A fintech mobile app that digitises Germany's bottle deposit system, replacing lost paper receipts with seamless digital payouts, smart savings, and effortless charitable giving.

Lead Product Designer
3 Monthsr
Figma ยท Notion
PfandBank case study thumbnail
3+Rounds of
user testing
Problem Statement

Why is returning bottles in Germany still a frustrating experience?

01

Lost Receipts

Users lose paper Pfandbon receipts before they can redeem them, literally throwing away money they earned by recycling.

02

Long Queues & Delays

First the machine, then the cashier. This two-step process wastes time and discourages people from recycling regularly.

03

No Flexibility

Cash at the counter is the only option. No digital transfer, no saving, no donating. It simply doesn't meet modern expectations.

Research

Understanding the real Pfand user

📋

Online Surveys

Quantified behaviours across eco-conscious consumers, busy professionals, families, and budget shoppers.

🗣️

One-on-One Interviews

Deep qualitative insights into pain points, emotional frustrations, and unmet needs around bottle returns.

👥

Focus Groups

Group discussions with 5 to 8 participants exploring digital payouts, donation options, and savings features.

🔍

Contextual Inquiry

We observed real users at Pfand machines, documenting every step to uncover hidden friction in the process.

Research at a Glance

4 research methods
5 to 8 participants
4 distinct types
25 to 40 years
Users didn't just want digital receipts. They wanted choice in how they used their refund.
Key Research Insights

What users actually told us

💰

Flexibility Over Digitisation

Users want choice, not just a digital receipt replacing paper.

❤️

High Donation Intent, No Path

Many wanted to donate refunds but had zero infrastructure to act on it.

📍

Machine Location Matters

Finding a working, nearby Pfand machine was a real barrier for users.

User Persona

Meet Lena Müller

Lena Muller profile picture
Lena Müller
31, Freelance Graphic Designer
Cologne, Germany
Eco-Conscious Recycler
Frustration Level
lost receipts & wasted time

Goals

  • Get refunds without cashier queues
  • Donate small amounts to environmental causes
  • Track recycling activity over time

Frustrations

  • Paper receipts always get lost
  • No option to transfer or save digitally
  • Broken machines, no way to find alternatives

“I recycle religiously, but I lose the receipt half the time. The system punishes you for doing the right thing.”

User Journey

Mapping the emotional arc

StageActionGoalEmotionPain PointOpportunity
01Collects bottlesGathers bottles over the weekReturn on next tripNeutralNo deposit visibility No trackingPre-visit estimate → Estimate
02Finds machineTravels to supermarketFind working machineUncertainMachine broken AvailabilityReal-time locator → Locator
03Returns bottlesFeeds bottles, gets paper receiptGet refund quicklyImpatientLong queues Time wasteQR scan receipt → Digital Receipt
04Redeems receiptGoes to cashier for cashNo-hassle moneyAnnoyedReceipt lost Lost moneyAuto e-wallet deposit → Auto Deposit
05Uses refundSpends cash in-store onlyUse refund meaningfullyLimitedNo choice No flexibilitySave, donate, transfer → Multiple Options
Insight 01

Eliminate the Paper Layer

Every pain point traces back to the paper receipt. Remove it and the biggest friction disappears.

Insight 02

Choice Creates Engagement

When users can save, donate, or transfer, they return more bottles and engage more often.

Insight 03

Small Amounts, Big Impact

Tiny refunds feel meaningless alone. But accumulated in saving pots with interest, they become significant.

Design Challenge

How might we turn bottle returns from a frustrating chore into a seamless, rewarding experience?

Design Decisions

Five features shaped by research

Every feature connects directly to a validated user insight. No assumptions.

Digital Payouts mockup
Feature 01

Digital Payouts

Bank transfer, e-wallet, saving pots, and donation, all from a single refund flow.

FlexibilityUser Control
Simplified Donation mockup
Feature 02

Simplified Donation

Browse charities, pick a payment method, and share your donation to inspire others.

FrictionlessSocial Impact
E-Wallet & Saving Pots mockup
Feature 03

E-Wallet & Saving Pots

Fixed and flexible pots with interest that turn small refunds into real savings over time.

Micro-SavingsEngagement
Machine Locator mockup
Feature 04

Machine Locator

Find nearby machines with real-time availability, helpful for both users and retailers.

ConvenienceLocation-Based
Automated Scan Flow mockup
Feature 05

Automated Scan Flow

QR scan auto-completes with a receipt summary. Fewer decisions, less cognitive load.

Hick's LawAuto-Complete
Key Iterations

How feedback reshaped the design

Home Screen

Charity Section

First Design
PfandBank first home screen design
1st Iteration
PfandBank first iteration home screen
Final Design
PfandBank final home screen design

We started with the home page to give users access to all app features.

1

First Iteration: Replaced the ad-like charity card with a simple detail card that users noticed and trusted.

2

Second Iteration: Improved clarity and added horizontal scrolling so users could browse faster with fewer taps.

Charity Payout

Charity Payment Methods

Previous Flow

Charity payment previous flow screen 1
Charity payment previous flow screen 2

After Iteration

Charity payment after iteration screen 1
Charity payment after iteration screen 2
Charity payment after iteration screen 3
1

Before: Users picked an amount, saw only Apple Pay, and landed on a success screen. No further engagement.

2

After: We showed all available payment methods and added social sharing post-donation, giving users control and encouraging a ripple effect.

Transactions

Confirmation & Trust

Previous Flow

Transactions previous flow screen 1
Transactions previous flow screen 2

Final Iteration

Transactions final iteration screen 1
Transactions final iteration screen 2
Transactions final iteration screen 3
1

Before: Enter amount, money sent instantly. No confirmation, no verification, no proof.

2

After: Added a confirmation screen with full details before finalising, plus a share button so users can send the receipt for verification.

Marketplace

Deals & Promotions

Previous Flow

Marketplace previous flow screen 1
Marketplace previous flow screen 2

Final Iteration

Marketplace final iteration screen 1
Marketplace final iteration screen 2
Marketplace final iteration screen 3
1

Before: Users saw only the machine location. Nothing extra for the trip.

2

After: Added in-store deals and promotions alongside machine locations, giving users a reason to visit and retailers a way to drive foot traffic.

Design System

Built for consistency and speed

🎨 Logo

Represents recycling and money digitisation, the two core values of PfandBank. Multiple iterations for brand alignment.

🎨 Color Palette

Blue for trust. Green for sustainability. White for clarity.

⚙️ Typography & Grid

Inter typeface. 12-column grid, 24px gutters, 16px margins for consistent alignment.

Sustainability Framework

UN SDGs as design principles

Goal #1

No Poverty

Frictionless donation redirects refunds to causes fighting poverty.

Goal #2

Zero Hunger

Integrated content turns everyday recycling into food security contributions.

Goal #12

Responsible Consumption

A convenient process increases bottle return rates and reduces waste.

Goal #14

Life Below Water

Better UX means more recycling and fewer plastic bottles ending up in oceans.

Usability Testing

Tested with 10 eco-conscious users, aged 25 to 40

Hightask completion across all flows
4core tasks tested
positive emotional responses
3+rounds of real user feedback
Prototype

Click through the live prototype below or open it fullscreen.

Reflection

What I learned

🔬

Research Drives Everything

Every feature that resonated came from a validated insight. Assumptions rarely matched what users actually needed.

✂️

Fewer Decisions = Better UX

The most impactful iterations removed steps, not added features. The scan flow proved this perfectly.

🔧

Design Systems Pay Off

Investing time upfront made the hi-fi phase faster and kept visuals consistent without constant cross-checking.

What I'd do differently: Test with a larger, more diverse group. Explore retailer partnerships and gamification to keep engagement going long-term.

Next Case StudyHistARic